Blue ocean provides a digital strategy to completely re-define how an organisation is positioned and defined in any market by thinking more laterally and re-appraising how to differentiate the organisation from the competition to open up and create new markets. The winning strategic approach while the authors of blue ocean strategy suggest using the latter approach, no matter which you select, there are a few things to keep in mindfirst of all, it is important to remember that value creation and innovation are critical success factors. I need company who using red ocean strategy and i need to recommend them to move to blue ocean posted by mgoodman on 1/30/2013 at 1:30 pm accepted it's not clear what you are trying to accomplish. Red ocean vs blue ocean strategies iasonas lainos administrator: prof george georgopoulos blue ocean strategy could be a way out of the crisis and a way to achieve economical and social benefit converts technical information into these product or services 2 entrepreneurship is a mechanism by which society converts technical and. The study illustrates that blue ocean strategy cannot be a static process and that it is necessary for nintendo to create a dynamic strategy in order to stay in the blue ocean and keep it from being turned into a red ocean.
A red ocean strategy is a strategy which aims to fight and beat the competition red ocean strategies have the following common characteristics: they focus on competing in a marketplace which already exists. Airasia product and services which use blue ocean strategy blue ocean strategy august 21, 2014 university of phoenix blue ocean strategy is a concept written to question the standard five forces concept of marketing the idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. That’s why invariably everything we’ve done is kind of blue ocean, except for airasia x (airasia’s new long-haul operations) which is completely blue ocean but we weren’t the first to invent low-cost travel, we weren’t the first to invent a low-cost hotel. - blue ocean strategy is a strategy that aims to make the competition irrelevant by finding ways to generate uncontested market space (media marketing, 2012) by implementing this strategy, a company is being forced to align their process related to production, costs and costs activities (media marketing, 2012.
Blue ocean strategy air-asia one of the significant changes that the airline industry has changed is the involvement of the budget airline industry the good example in malaysia is air asia air asia is a malaysian low-cost airline headquartered in kuala lumpur. What blue ocean strategy set out to do was to de-risk the process of creating new markets, what we call “blue oceans,” so executives can responsibly engage in these actions in an opportunity-maximizing, risk-minimizing way. A blue ocean offers new opportunity for profitable and rapid growth to an entirely new market 2 in a red ocean market, everyone is just talking a different version of the sames thing to the same group of people vs a blue ocean where you guide new people over to your primary program. Get to know us and the inspiring blue ocean strategy framework, in just two hours we jointly apply blue ocean tools to tackle a current challenge faced by your business, generating the first, usable results for you. How to use a strategy canvas from blue ocean strategy to differentiate and develop untapped market opportunities and then use content marketing to dominate those new markets propelgrowth home about us how customer needs are being filled by current products/services, and the gaps in the current offerings.
Blue ocean strategy in air asia 1659 words | 7 pages literature review most of the companies must have a strategy for competing in the markets in which they offer products or services. Powtoon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume. Following are the six paths framework involved in formulating the blue ocean strategy path 1: look across alternative industries organizations compete not only within the industries but also with organizations in other industries which produce alternative product and services to their industry.
Tony fernandez breathed new life into the loss making airasia converting it into a profitable low cost carrier of malaysia starting its operations as a no-frills airline in 2002, airasia took off to new heights, encompassing domestic and international routes. In reflecting on the final stage of the blue ocean strategy (developing high value, low-cost service and delivery offerings), airasia implemented a number of strat- egies that, in terms of the blue ocean strategy, created further uncontested market space. Although airasia’s business strategy is centered on cost leadership, it targets specific markets (ie price sensitive customers needing short-haul fights), selling its product/services below the average industry prices to gain market share. The blue ocean strategy is an excellent way to move away from that method of thinking, and to use marketing as a way to create a fully unique, rich brand this article also appeared in the october 10th issue of lehigh valley business under the title go blue: adapt digital marketing to mine new markets. Successful new products or services open market spaces by offering a leap in productivity, simplicity, ease of use, convenience, fun, or environmental friendliness.
Blue ocean strategy by adopting blue ocean strategy thailand and indonesia online check-in leadership leadership of airasia ceo to name a few his contributions : online ticket booking system seat quality and number of attendants served on board. In effect, blue ocean strategy involves market-creating innovation it opens up new possibilities that are not available to organizations operating within the existing cost-value structure. Strategic decision 1 – blue ocean strategy quality of the decision by adopting the blue ocean strategy, he significantly reengineered the way in which the airline industry in malaysia had been previously run and he created a leap in value for customers. In our last blog post, we explored the fundamentals of blue ocean strategy now, to bring it to life, we’re looking at 3 examples of companies that have used the blue ocean strategy framework to drive growth and innovation including the nintendo wii, yellow tail and cirque de soleil.
A blue ocean, in contrast, refers to the unknown or unexplored market space, which has the potential for rapid growth the cornerstone of the blue ocean strategy is 'value innovation', which occurs when a company successfully combines product/service innovation with competitive cost positioning.